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½ÃÀåÀ»
¼±µµÇϴ ȸ»ç(Market Leader, Leading the Way...)
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½ÃÀå¿¡¼ÀÇ È®°íÇÑ À§Ä¡¸¦ Åä´ë·Î ½ÃÀå ȯ°æÀ» ¼±µµÇϴ ȸ»ç |
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°í°´À» À§ÇÑ °¡Ä¡ âÁ¶(Create Customers' Valuable)
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°í°´ÀÌ ¸ðµç ÀÇ»ç°áÁ¤ÀÇ ±âÃÊÀÌ¸ç °í°´ÀÇ Àǰ߿¡ Ç×»ó ±Í¸¦ ±â¿ïÀ̸ç
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| °í°´¿¡°Ô
¹è¿ì´Â ÀÚ¼¼·Î °í°´°ú ÇÔ²² ¹ßÀüÇϰí, |
| ²÷ÀÓ¾ø´Â
Çõ½Å°ú °³¹ß·Î °í°´ÀÇ need¿¡ ºÎÇÕÇÑ´Ù |
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Àΰ£Á¸ÁßÀÇ °æ¿µ(People
Oriented Business) |
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Àΰ£À̾߸»·Î ¸ðµç °¡Ä¡ÀÇ ¿øÃµÀ̹ǷΠÁ÷¿ø ÇÑ»ç¶÷ ÇÑ»ç¶÷À» ¼ÒÁßÈ÷
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âÀÇ¿Í ÀÚÀ²À» ¹ÙÅÁÀ¸·Î ÇÑ ÀÎÀç À°¼º°ú °øÁ¤ÇÑ ´ë¿ì·Î |
| ÀÚ±â½ÇÇöÀ»
ÇÒ ¼ö ÀÖ´Â Á¶Á÷À» ¿î¿µÇÔ. |
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1.
Á¶Á÷±â¹Ý °È¸¦ ÅëÇÑ Áö¼Ó¼ºÀå |
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Sustainable Growth by Field-based Sales
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ưưÇÑ Á¶Á÷±¸Á¶¸¦ ±â¹ÝÀ¸·Î Áö¼ÓÀûÀÎ ¼ºÀå ¸ð»ö |
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2. ³»½Ç°æ¿µÀ» ÅëÇÑ
°æÀï·Â È®º¸ |
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Achieve competitive advantage by utilizing
internal strength |
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- ÀÌÀÍ ±Ø´ëÈ ¡æ ºñ¿ë ÃÖ¼ÒÈ ÆÐ·¯´ÙÀÓ ±¸ÃàÀ» ÅëÇØ À繫±¸Á¶ ¾ÈÁ¤È
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| ²÷ÀÓ¾ø´Â
Çõ½Å°ú °³¹ß·Î °í°´ÀÇ need¿¡ ºÎÇÕÇÑ´Ù |
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3.
½Å½ÃÀå/½Åä³Î ¼±Á¡
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New Business & New channel |
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»õ·Î¿î Á¦Ç°, »õ·Î¿î °Å·¡¼± È®º¸¸¦ ÅëÇØ |
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°ø±Þ ä³Î ´Ùº¯È·Î ¸®½ºÅ©°ü¸® °È |
| ³ª.
½Å½ÃÀå ÁøÃâÀ» ÅëÇØ »ç¾÷¿µ¿ª È®´ë ¹× ÀÌÀ± ±Ø´ëÈ |
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4.
»õ·Î¿î ±â¾÷¹®ÈÀÇ Á¤Âø |
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New Millenium Culture |
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¹Ì·¡ ÁöÇâÀûÀÎ Á¶Á÷ ¹®È¸¦ Á¶±â¿¡ Á¤Âø ½ÃÄÑ ±Þº¯Çϴ ȯ°æ¿¡ |
| ½Å¼ÓÇϰí
´Éµ¿Àû ´ëó ´É·Â ±¸Ãà |
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¼±Áø ±â¾÷¹®È·Î °¡°í ½ÍÀº ȸ»ç, ÀÏÇϱâ ÁÁÀº ȸ»ç ¸¸µé±â |
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